Реферат Whether marketing in firm strategy is necessary, номер: 80259

In the conditions of innovative the focused market economy before the modern enterprises there is a problem of flexible operative response to instability of the market environment, on the one hand, and formations of long-term competitive policy and strategy of development of the enterprises, with another. In this regard special value is gained by teoretiko-methodological and practical advances in area both the most strategic management of the enterprises, and its system providing. The system of strategic management acts as one of the most effective ways, urged to raise management efficiency the modern enterprise.List of references